Usage of ChatGPT surpasses 700 million users, largely driven by its popularity as a personal application
A new study by Srivastava, Jiao, Chen, et al. has provided valuable insights into the usage patterns of the popular AI platform, ChatGPT, which has reached a staggering 700 million weekly users by July 2025.
The research, based on an analysis of 700 million global users, reveals that writing is the most common workplace application, accounting for 40% of work-related messages. Interestingly, two-thirds of writing requests involve modifying existing text rather than creating new content.
The study also highlights a substantial use case in education, with 10.2% of all messages involving tutoring or teaching requests. This indicates substantial marketing opportunities for educational services, online learning platforms, and skill development products.
One of the key findings is that 70% of ChatGPT usage is non-work related, contradicting many marketing assumptions about AI platform audiences. The platform processes approximately 2.5 billion messages daily, with weekly message volume increasing more than 500% between July 2024 and July 2025.
The study's methodology employed automated classification systems to categorize messages while protecting user privacy. Geographic adoption shows particularly strong growth in middle-income countries with GDP per capita between $10,000-40,000.
The quality analysis showing "Asking" messages receiving higher satisfaction ratings than "Doing" or "Expressing" messages suggests user preference for information and advice over task completion. "Practical Guidance" represents 29% of usage, suggesting opportunities for brands providing comprehensive, helpful information.
The dominance of "Writing" at 24% suggests opportunities for brands in editing tools, communication platforms, and content creation services. However, a surprising finding is that users having typically feminine first names now comprise slightly more than half of active users. This indicates a shift in the demographic of AI platform users.
The study also reveals that personal and domestic applications drive platform growth more than workplace productivity. The dominance of information seeking and practical advice suggests that users are turning to AI for help in their daily lives, from seeking answers to questions to seeking guidance on various topics.
In conclusion, the study provides a comprehensive understanding of ChatGPT's usage patterns, offering valuable insights for brands looking to capitalise on the growing AI market. The findings suggest opportunities in education, practical guidance, writing tools, and content creation services, as well as in marketing to a demographic that is increasingly diverse and skewed towards younger users.
The ChatGPT platform's product recommendation system operates without sponsored placements, ensuring a level playing field for all brands. As the platform continues to grow, it will be interesting to see how these insights shape the development and marketing strategies of AI-related products and services.
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