Swarna Mahal Group, a family-owned enterprise, celebrates its 97th anniversary in the city of Chennai, showcasing nearly a century of business history.
Celebrating 96 years of tradition and transformation: The AVR Swarna Mahal Group, a esteemed jewellery dynasty hailing from South India, recently hosted a grand launch event at Hotel The Leela Palace, Chennai (31 May). The occasion saw the entire family-run business leadership, comprising of four directors from different generations, and its distinguished brand ambassador, acclaimed actor Arvind Swamy, all gathered in a spirit of pride and progressive ambition.
(L-R) S. Saumyha, A.B.S. Sanjjay, Actor Arvind Swamy, A.V.R. Siddhanth, A.V.R. Shree Smaran
In honor of their proud history, the event paid tribute to the unyielding values of authenticity, creativity, and emotional connection that the AVR Swarna Mahal Jewellers brand represents.
Voices of Legacy and Leadership: The Directors' Words
- A.B.S. Sanjjay, Managing Director
"We're not simply growing, we're growing responsibly. Each day, we strive to surpass our customers' expectations by investing in design, talent, and technology."
- S. Saumyha, Joint Managing Director
"Every piece from AVR Swarna Mahal is a link, a connection between generations, cultures, and sentiments. My aim is to preserve our heritage while empowering women and communities."
- A.V.R. Siddhanth, Director
"We're passing on dreams, experiences, and emotions, not just selling jewellery. With businesses like Vendi, Evaglow, and D•REN, we're crafting a new approach to luxury for the next generation."
- V.R. Shree Smaran, Director
"The future is about merging tradition and modernity, art and technology. As the youngest generation in this legacy, I carry the tradition's weight with the fire of innovation."
- Brand Ambassador Arvind Swamy on AVR
"AVR Swarna Mahal isn't just a name, it's a family. The care, the culture, the craftsmanship-it's all genuine. I'm honored to walk this legacy."
From the debut of its high jewellery house D•REN to the digital success of Evaglow Diamonds and rising popularity of Vendi, the group is well on its way to becoming not just a national phenomenon, but a global Indian brand entrenched in values.
Presently, the group boasts 26+ stores, a swiftly growing online presence, commendable CSR initiatives, and almost a century of trust. AVR Swarna Mahal Group is creating the next chapter of brilliance-one creation at a time. For more information, visit: www.avrswarnamahal.com
Additional Insights
The AVR Swarna Mahal Group, with roots dating back to 1926 in Tamil Nadu and Karnataka, is recognized for its timeless jewelry that seamlessly blends tradition and innovation[1]. The brand has no official brand ambassadors but draws support from notable figures within its leadership, such as A.V.R. Siddhanth, who also founded other successful ventures like Vendisilver, Evaglow Diamonds, and Dren Jewels[2].
With its emphasis on employee welfare, demonstrated through initiatives like eye check-up camps, and strategic expansion plans, like the launch of a new store in Perambalur, the group is clearly set on increasing its market presence and reaching a wider audience[3,4]. AVR Swarna Mahal Jewellers aims to continue its legacy of excellence in the jewelry industry by balancing tradition and innovation.
- The AVR Swarna Mahal Group, known for its blend of tradition and innovation, is not just a jewellery brand but also a pioneer in the fields of fashion-and-beauty, home-and-garden, education-and-self-development, and shopping, with ventures like Vendi, Evaglow, D•REN, and more.
- In the realm of technology, the group invests heavily in design, talent, and technology to surpass customer expectations, ensuring a seamless integration of art and technology in their creations.
- The group's commitment to cultural preservation is evident as they aim to empower women and communities, forging connections between generations and cultures through their jewellery.
- Staying abreast of general news, the group's strategic expansion includes CSR initiatives and the launch of new stores, such as the one in Perambalur, to broaden their market reach and grow their online presence.
