Social enterprise leverages site's AI Animations to produce YouTube shorts, furthering their commitment to accessibility and inclusivity.
In a groundbreaking move, WeCanAccess, a UK-based social enterprise dedicated to improving inclusion and accessibility, has transformed its video production process using the AI Animation tool. This innovative platform has enabled the team to create compelling, short-form animated content for YouTube Shorts, reaching international audiences more effectively.
The AI Animation tool offers a user-friendly, online, browser-based video editor that requires no coding skills, previous animation experience, or video editing expertise. One of its standout features is the Custom 3D Character Upload, which allowed WeCanAccess to bring their personalised 3D characters into the video editor. This feature, combined with the tool's ability to record voices and lip-sync dialogue in over 20 languages, has opened up a world of possibilities for the team.
WeCanAccess's 3D characters can now lip sync in over 20 languages, making their animated videos accessible to a global audience. The team has been able to create multiple YouTube Shorts videos within a couple of weeks, a significant improvement over their previous process of using 2D characters and hiring outside animators, which was costly, time-consuming, and challenging for creative control.
The team has also been able to experiment with custom backgrounds, AI-generated scenes, images, and uploaded backgrounds for video experiments. The AI Animation tool's video editor provides a wealth of options, making it possible for the team to create visually stunning content that resonates with their audience.
In their quest for the perfect animated video editing tool, WeCanAccess explored several alternatives to AI Animation. These included Runway’s Gen-3 Alpha, Sora, Dream Machine, Arcads, Creatify, and Powtoon. Each of these tools offers unique features tailored to creating compelling, short-form animated content with multilingual support and efficient workflows.
For instance, Runway’s Gen-3 Alpha is renowned for its cinematic-quality video generation with advanced motion tracking and dynamic camera movements, making it ideal for professional storytelling. Sora, on the other hand, integrates with ChatGPT, enabling users to generate realistic videos from text prompts with strong narrative coherence and emotional impact.
Dream Machine focuses on realistic motion and lighting for dynamic, lifelike animations, while Arcads emphasises UGC-style AI videos optimised for social media platforms like TikTok and Instagram. Creatify offers a user-friendly tool for creating explainer videos and ads from text scripts, with extensive AI avatars, multilingual voice over support, A/B testing for ad optimization, and customization options. Powtoon is a popular cloud-based AI animation platform offering preset templates, characters, and props, along with AI automation to streamline animation processes.
These tools collectively help WeCanAccess overcome the hurdles of producing high-quality animated videos tailored for short-form content like YouTube Shorts while effectively targeting international audiences through multilingual capabilities and social media-focused features.
Since adopting the AI Animation tool, WeCanAccess has seen a significant increase in audience engagement. Each YouTube Shorts video published by WeCanAccess has received hundreds of views, in some cases 24 times the number of views per YouTube Shorts video than their long form content. This success has reinforced WeCanAccess's mission to enable people to access the world physically, socially, and economically, improving inclusion and accessibility.
The team has also provided feedback to the AI Animation team on ways to make the tool more accessible for future users, ensuring that the platform continues to evolve and meet the needs of its users. WeCanAccess's website includes resources for people with disabilities and their families, such as courses, videos, lesson plans, and more, furthering their mission to create a more inclusive world.
- WeCanAccess utilized the AI Animation tool's Custom 3D Character Upload to bring their personalized 3D characters into the video editor.
- The AI Animation tool enables users to record voices and lip-sync dialogue in over 20 languages.
- In comparison, Runway’s Gen-3 Alpha offers advanced motion tracking and dynamic camera movements for cinematic-quality video generation.
- Sora integrates with ChatGPT to generate realistic videos from text prompts, ensuring narrative coherence and emotional impact.
- Dream Machine focuses on realistic motion and lighting for dynamic, lifelike animations.
- Arcads prioritizes UGC-style AI videos optimized for social media platforms like TikTok and Instagram.
- Creatify offers user-friendly tools for creating explainer videos and ads from text scripts, with extensive AI avatars, multilingual voiceover support, and customization options.
- The team's feedback to the AI Animation team has helped the platform evolve and better meet the needs of its users.
- WeCanAccess has seen a significant increase in audience engagement, with some YouTube Shorts videos receiving 24 times the number of views per YouTube Shorts video than their long form content, reinforcing their mission to improve inclusion and accessibility.
