Packaging design of Comfort brand gets an update with a flexible, adaptable system.
In the ever-evolving world of consumer goods, sustainability has become a top priority for many leading brands. This article will delve into recent developments in packaging sustainability by Nestlé and Unilever.
Nestlé has launched an AI-powered, in-house service that utilizes digital twins to digitally adapt packaging designs for various purposes. This innovative technology allows users to adjust packaging designs and creative content without the need to restart from scratch, demonstrating Nestlé's commitment to efficiency and sustainability.
The company's packaging system realignment also includes digital twins to digitally adapt packaging for localization in seasonal campaigns, channel-specific formats like e-commerce and digital media, and other redesign requirements. This strategic initiative is carried out by Nestlé itself, aiming to streamline the packaging design process and reduce waste.
Meanwhile, Unilever's brand Comfort has collaborated with JDO Global to redesign its identity and woodmark. The redesign features bold, nature-inspired colors, aiming to move the brand into a more premium space. JDO Global's redesign of Comfort's identity included developing universal design principles and refreshing the woodmark. The updated woodmark stands out against a fabric backdrop, giving the brand clarity and presence.
In another initiative, Yoplait has rolled out a clear PET bottle with a 35% recycled content, an attached cap, and a micro-perforated sleeve for its Yop yoghurt drink. The sleeve includes instructions for removal before recycling, aligning with Yoplait's target of 100% recyclability by 2025.
The shift towards sustainable packaging is not limited to individual brands, as supermarkets are also exploring ways to increase the use of reusable packaging. An article discusses the key to increasing the use of reusable packaging in supermarkets, offering insights into potential solutions and challenges.
As we approach 2025, global packaging sustainability regulations are set to become stricter. The Packaging and Packaging Waste Regulation in 2025 is the focus of an ultimate guide, providing comprehensive information on the upcoming changes and how businesses can prepare.
Top brands' progress on packaging sustainability is discussed in a separate article, offering a broader perspective on the industry's efforts to reduce waste and promote sustainability. The global packaging sustainability regulation in 2025 is covered in another piece, providing details on the upcoming regulations and their potential impact on businesses.
Stay tuned for more updates on packaging sustainability initiatives and regulations. As more brands embrace sustainable practices, we can look forward to a future where consumer goods packaging is not only functional but also environmentally friendly.
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