KOTA Launches Brand Pulse Audit to Help Brands Stay Relevant
Evolving customer expectations demand that brands adapt and stay relevant to continue resonating with the right audience. A recent branding audit by YouGov's BrandIndex, which measures public perception of over 1,200 consumer brands daily, highlights the need for brands to assess and update their brand identities.
Many brands face obstacles preventing them from reaching their full potential. These can include outdated logos, inconsistent tone of voice, or underwhelming fonts. To address these issues, a strategic overhaul, or rebrand, is necessary. This process requires a structured approach to prioritize what needs fixing and create a clear roadmap for change.
KOTA, a Creative Digital Agency based in Clerkenwell London, specializes in Creative Web Design, Web Development, Branding, and Digital Marketing. They offer the Brand Pulse Audit, a no-nonsense, checklist-style tool to help brands identify gaps, set clear priorities, and gain actionable insights to sharpen their brand identity. The audit provides a fresh perspective, assessing each brand element individually to uncover blind spots and deliver specific, tailored recommendations. It's a free, easy-to-use tool that gives brands a clear roadmap to a stronger, sharper brand identity.
Regular brand audits are essential to keep a brand strong and aligned with customer expectations as trends evolve and shift. By using tools like KOTA's Brand Pulse Audit, brands can ensure they are staying relevant and resonating with their target audience.