In the year 2025, is the use of hashtags on Facebook still effective?
In the ever-evolving world of social media, using hashtags strategically on Facebook can significantly enhance the visibility and engagement of your content. Here are some best practices to help you make the most of hashtags on the platform.
Choosing the Right Hashtags
Aim to use 3-5 relevant and specific hashtags per post. This approach helps you avoid appearing spammy and maintains credibility. For instance, if you're sharing a post about sustainable fashion, hashtags like #sustainablefashion or #ethicalfashion could be effective.
Creating Branded Hashtags
Developing unique, branded hashtags for your campaigns can generate buzz, user-generated content, and increase brand awareness. For example, Coca-Cola's iconic #ShareACoke campaign encouraged users to share photos of their personalised Coca-Cola bottles, fostering a sense of community and strengthening the brand's identity.
Leveraging Trending and Local Hashtags
Researching and leveraging trending and local hashtags aligned with your audience and content can increase discoverability. Keep an eye on Facebook's trending topics section and align your posts with relevant trends where appropriate.
Simplifying Hashtags
Keep hashtags simple and avoid spaces or punctuation. Multi-word hashtags should be joined together without special characters to remain clickable. For example, instead of using #My Super Awesome Post, use #MySuperAwesomePost.
Categorising Conversations
Categorise conversations and topics with hashtags to help users find related posts. This practice is particularly useful for Facebook Reels, where categorising your content can help expand its reach.
Integrating Hashtags Across Platforms
Integrate hashtags across platforms, including Instagram, TikTok, Twitter, LinkedIn, and YouTube, for consistency and higher brand association. This approach can help increase the visibility of your content and strengthen your brand identity.
Encouraging User-Generated Content and Influencer Participation
Encourage user-generated content and influencer participation using your hashtags to boost engagement and momentum. This strategy can help create a sense of community and increase the reach of your content.
Providing Context and Clear Calls-to-Action
Provide context and clear calls-to-action when using hashtags to guide your audience on how to participate or engage meaningfully. For example, if you're running a campaign and asking users to share their own experiences, make sure to clearly communicate this in your post.
Avoiding Irrelevant Hashtags
Avoid irrelevant or overly popular but unrelated hashtags as they can undermine credibility and engagement. Stick to hashtags that are contextually related to the content you are sharing.
Utilizing AI Suggestions for Hashtags
Utilize AI suggestions for hashtags when available to optimize for user needs and trends. Many third-party tools offer this feature, helping you stay current and relevant.
Embedding your Facebook hashtag feed on your website can increase engagement by about 12.6%, giving your content more visibility outside Facebook itself.
These guidelines leverage the latest trends in 2025 and emphasize purposeful, strategic hashtag use tailored to Facebook’s evolving platform and audience behaviours. By following these best practices, you can effectively improve the visibility, engagement, and growth of your content on Facebook.
- To expand your content's reach on Facebook Reels, categorize conversations and topics using relevant hashtags, promoting discoverability.
- To increase brand awareness and user-generated content, create unique, branded hashtags for your campaigns, following Coca-Cola's lead with their #ShareACoke campaign.
- For consistency and higher brand association, integrate your carefully chosen hashtags across platforms like Instagram, TikTok, Twitter, LinkedIn, and YouTube.
