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EU Parliament Bans 'Meaty' Terms for Vegan Alternatives

The EU Parliament's decision to ban 'meaty' terms for vegan alternatives is sparking debate. As plant-based diets gain popularity, will this ruling help or hinder the industry?

In this picture, we see glass from which we can see the trays containing the meat. We even see the...
In this picture, we see glass from which we can see the trays containing the meat. We even see the price tags. On the left side, we see the buildings and trees. There are trees and buildings in the background. At the top, we see the ceiling of the room. This might be a meat shop.

EU Parliament Bans 'Meaty' Terms for Vegan Alternatives

The European Parliament has made a significant move in the food industry. In a decision that has sparked debate, it has ruled that vegetarian and vegan meat alternatives will no longer be allowed to use terms like 'burger', 'schnitzel', and 'sausage'. This change aims to prevent confusion among consumers and protect traditional meat products.

The proposal, backed by the European People's Party (EVP), the largest group in the European Parliament, including German CDU/CSU members, seeks to reserve these traditional names for meat products only. This means that plant-based alternatives will have to find new terms to describe their products.

The decision comes amidst varying consumption patterns across Europe. In Germany, for instance, each citizen consumed 53.2 kilograms of meat last year, compared to only 1.5 kilograms of plant-based alternatives. However, the trend towards plant-based diets has been growing, making this a contentious issue.

The EU Parliament's decision aims to clarify labels for consumers, but it may also pose a challenge for the plant-based industry. As the demand for vegan alternatives continues to rise, companies will need to innovate and find new ways to describe their products. The impact of this ruling on consumer behavior and the plant-based market remains to be seen.

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