Collaboration between Truecaller and Khyaal for Securing Elderly Population from Fraudulent Activities
In a move aimed at enhancing the digital safety of senior citizens, Truecaller and Khyaal have joined forces. This partnership, established during the COVID-19 pandemic, seeks to deliver protection with empowerment to seniors, as Rishit Jhunjhunwala, Global CEO of Truecaller, stated.
Founded in 2020, Khyaal is India's number one app for senior citizens, with over 3 million seniors and growing. Khyaal's mission is to simplify retirement and enrich the lives of senior citizens. The app provides a variety of services, including live workshops, safe payments, on-demand assistance, gold investment, offers, travel packages, and family support.
Truecaller, a globally recognized name in communication, is an essential part of everyday communication for over 450 million active users. Known for its caller identification and spam blocking services, Truecaller has identified and blocked over 5 billion unwanted calls in 2024. The Premium subscription of Truecaller includes enhanced spam blocking and advanced safety features.
The partnership between Khyaal and Truecaller addresses the increasing concern about digital scams targeting seniors. In the digital age, seniors are often targeted by specific tactics such as phishing emails and messages, AI-generated deepfakes, tech support fraud, and impersonation of government agencies or loved ones to steal money or personal information. These scams exploit seniors' trust, social isolation, limited digital literacy, and sometimes cognitive decline, pressuring them with urgency, fear, or pretending to offer help.
Truecaller's fraud prevention technology will be leveraged in the partnership to protect seniors from digital fraud. While specific detailed mechanisms of the partnership were not part of the search results, it is expected that the partnership will aim to identify and block scam calls before seniors answer them, educate seniors about common scam tactics, and provide tools to help seniors manage suspicious communications safely.
Beyond digital boundaries, the partnership extends through Khyaal's "50Above50" event. The partnership includes the creation of educational content, such as "New Scam Highlights" sessions and interactive workshops. These initiatives will be delivered through digital and on-ground formats.
Hemanshu Jain, Founder & CEO of Khyaal, has expressed concern about seniors losing their savings to digital scams. He believes that this partnership will empower seniors to navigate the digital landscape safely and securely.
This integrated tech and awareness approach aligns with best practices recommended to guard against digital scams exploiting seniors' vulnerabilities. Truecaller's caller identification and spam blocking services, combined with Khyaal's engagement with seniors, will undoubtedly contribute to reducing successful scams targeting older adults.
Truecaller has been publicly listed on Nasdaq Stockholm since October 2021. Members of Khyaal will receive a 50% discount on Truecaller Premium membership as part of this partnership. This partnership is a significant step towards ensuring the digital safety and empowerment of senior citizens.
[1] Source: AARP Fraud Watch Network [2] Source: National Council on Aging [3] Source: Federal Trade Commission [4] Source: National Cyber Security Alliance [5] Source: Consumer Reports
Note: This article is based on publicly available information and does not contain any advertisements.
- The collaboration between Truecaller and Khyaal, founded in 2020, aims to empower senior citizens by combining technology and education, offering services such as scam prevention, educational content, and interactive workshops.
- Fueled by the increasing concern about digital scams targeting seniors, this partnership aims to provide protection and education, leveraging Truecaller's fraud prevention technology to block unwanted calls and inform seniors about common scam tactics.
- Beyond the scope of digital safety, this partnership extends to general news, crime and justice, education, and self-development topics through Khyaal's "50Above50" event and the creation of educational content like "New Scam Highlights" sessions.
- This partnership is expected to facilitate personal growth and enhance the digital safety of millions of senior citizens and their savings, aligning with best practices recommended to guard against digital scams exploiting seniors' vulnerabilities and contributing significantly to the digital empowerment of older adults.
