ChadSan's Strategies for Expanding Audience Through the Use of Infographics
In the world of accounting and finance, jargon-filled information can often be a barrier for a broad audience. However, at ChadSan, a technology-driven and people-focused firm of Chartered Accountants, this barrier has been broken down by Vera Aroca, the Head of Marketing Communications.
Vera, with over ten years of marketing experience, discovered the usefulness of infographics in 2011. Since then, she has established this method as the exclusive medium for content visualization at ChadSan, making complex accounting concepts easily understandable for their small-business audience.
Vera's innovative approach has demonstrated her value to the company. In her first year of using infographics, ChadSan's page views climbed by 75%, and their Twitter following grew by 64%.
ChadSan offers a range of services, including accounting, bookkeeping, tax, and advisory services. They also provide dedicated client managers available at any time, acting as remote finance teams for clients.
Vera's infographics have not only better supported existing clients but have also played a crucial role in winning over new ones. By engaging audiences in a novel way, these visual representations of data have improved ChadSan's sales funnel significantly.
Vera encourages small business owners to start using infographics to achieve their own marketing goals. She has created a sales-enablement resource page of infographics covering various accounting topics, which can be found on ChadSan's website.
Through these infographics, Vera has developed a fun, personable brand for ChadSan. Her use of the online platform for infographic design instills confidence in marketers who may not have an accounting background, making ChadSan's content accessible and appealing to a wider audience.
Vera initially used PowerPoint and Canva to create online marketing content. However, she believes that the online platform used for infographic design provides a more professional and streamlined approach, making it easier to communicate jargon-free accounting and finance information effectively and in one place.
In conclusion, Vera Aroca's innovative use of infographics has played a significant role in growing ChadSan's audience and client base. By making complex accounting concepts easily understandable, she has broken down barriers and made ChadSan's content more accessible to a wider audience.
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