Bridge of Weir & Polestar Set New Standard for Sustainable Automotive Luxury
Bridge of Weir, renowned for its premium leather, is embracing sustainability without compromising quality. The company uses Life Cycle Assessments (LCAs) to evaluate suppliers and debunk leather myths. It sources materials locally, uses nearby lake water, and harnesses thermal plant energy for production. Polestar, the electric vehicle manufacturer, partners with Bridge of Weir for its Polestar 3 upholstery, offering customers a choice of Nappa leather, bio-attributed MicroTech vinyl, or wool.
Bridge of Weir's leather for Polestar 3 seats is traceable, chrome-free, and ensures animal welfare. The leather's journey is transparent, processed without harmful chromium tanning, and adheres to ethical animal treatment standards. James Muirhead, Bridge of Weir's automotive sales director, stresses the company's commitment to sustainability and luxury. He explains that leather can be a sustainable option as it utilizes animal skins that would otherwise be waste. Polestar shares this commitment, offering responsible material sourcing choices to its customers. Bridge of Weir's transparency policy welcomes collaborators to witness its leather production process. The company is celebrated for its stringent standards in manufacturing one of the world's finest leathers.
Bridge of Weir and Polestar are collaborating to bring sustainable luxury to the automotive industry. Their partnership ensures traceable, chrome-free leather that respects animal welfare, along with other eco-friendly material options. By embracing transparency and responsible sourcing, they aim to set a new standard for sustainable automotive upholstery.
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