Brand unveiling: Introducing our latest label to the market!
🔥 Let's Spill the Beans on Our Shiny New Look!
Howdy! We're absolutely buzzing to share our latest goodies - features like AI-powered category suggestions and automatic ebook conversion from docx, plus a mouth-watering redesign of our brand 🍦🎨. As the dude responsible for the user experience around here, I thought I'd give y'all a lowdown on our fresh new appearance.
Why the Heck Did We Need a New Brand?
Our humble abode started life as a digital tool for publishers worldwide. In 2017, we got ourselves a sneaky peek at Google's Accelerator Program. The ol' business model sharpened up a bit, as we decided to give authors the limelight too. Yep, the global writing community was our new target audience, babys. Why shed some light on our shiny services to scribblers from all corners of the earth?
Designing a badass brand isn't just a walk in the park. But with the help of our wicked design team, MSKTRS, we're finally ready to pimp our new brand out there for all to see!
Our Brandy Evolution
Who are we, really? What do we stand for? What's our mission in life? Figuring these out was tough, but essential to craft a genuinely authentique brand. We're here to make life easier for authors and the writing community, and our message is:
We also strongly believe in long-term partnerships and global values. That's why our illustrations don't shy away from a splash of playful colors and shapes. They symbolize our friendly, innovative, and inclusive culture:
One more thing! We've whipped up a new, wicked logo that we think still keeps our writing roots alive. It's a clever blend of our initials and a writing function, the apostrophe:
You can spot that, can't you? 😎
We're beyond grateful for the feedback we receive. It's all thanks to your support that we can offer authors a user-friendly platform and excellent communication and support throughout their publishing journey.
Our new brand won't be complete until it graces every one of our platforms. Stay tuned for that!
Lessons Learned & Future Expectations
We've learned that, when it comes to crafting a brand, there's no one-size-fits-all solution. Instead, manifold facets can come together to form a whole. Engaging everyone we can in the process and fine-tuning until it fits us like a glove was crucial in molding our brand as an expression of us.
Our goals now are to share knowledge with the writing community and make the publin' journey as smooth as can be. To achieve this, we're organizing blogs, videos, webinars, and dedicated content at the Author Success Corner, because we know collectively we can make full-time authors out of all y'all 🤩.
You can catch all this, and more, on our amazing new website 😎. Share the news and make sure to let us know whatcha think! 💬
Our refreshed brand now represents our commitment to authors and the writing community, encompassing not only user-friendly features like AI-powered category suggestions and automatic ebook conversion but also education and self-development through resources like blogs, videos, webinars, and the Author Success Corner. We strive to infuse technology into every aspect of our brand, promoting a seamless lifestyle for authors, fostering innovation, and embracing inclusivity.
