Agencies Drive Change Through Creative Campaigns
Marketing and advertising agencies have been busy with creative campaigns and initiatives. From promoting voter registration to raising awareness about mental health, here's a roundup of recent activities.
The Martin Agency launched 'Princess & the Pea-tition' for National Voter Registration Day, encouraging young voters to register. Meanwhile, ESPN BET's 'Deli' spot featured a playful debate between Stephen A. Smith and Chris 'Mad Dog' Russo.
Wrangler returned with its first global advertising campaign since 2021, 'Good Mornings Make for Better Days'. Four Walls Irish American Whiskey, on the other hand, embraced its lack of innovation in its 'Come on in!' campaign, celebrating its traditional production methods.
Roojai Online Insurance used a kangaroo as its corporate identity to 'minimize frustration' in accidents. The agency behind the 'Shoot the Shit' advertising project was Jung von Matt. Cactus partnered with gun ranges to promote mental health awareness among gun owners during Suicide Prevention Month. Visit Seattle's #SeattleBookmarked video series promoted banned books by local authors.
In the advertising world, creativity and social responsibility continue to intersect. From encouraging election participation to raising mental health awareness, agencies are using their platforms to make a difference.
